Just when we thought it couldn’t get any better than 3D.

We love this article from Idea Works about Ralph Laurens venture into the 4D world, taking their Brand and their Campaign to a completely new dimension. Commemorating their 10th anniversary, RL takes a stab at incorporating some of the latest technology into the displays on their store fronts. This combines luxury, beauty and stellar technology all in one neat, stunning package. The article identifies the three emerging trends of Luxury Retail.

• Using cutting edge technology to back up cutting edge designs
• Taking the store and the events straight to the people
• Increasing their presence on Social and Digital Media

These three trends we see pretty much everywhere these days, what with the increased popularity of Social Media use in marketing and reaching out to the target markets. This sort of unusual methods of displays we think is very similar to what Target pulled off at their Kaleidoscopic Fashion Spectacular!

So pulling out all the stops and standing out is what we’re talking about. Technology helps. But so does a little creativity.