Do what you do best, just do it online.

What are your competitive advantages? Exceptional customer service? Technology above all else? Quality. Quality. Quality.? Knock Knock Jokes? Well whatever your competitive advantage may be, you can reach out better, faster and wider online.

Let us take SouthWest Airlines for example. With a large part of their competitive strategy surrounding customer service, the company found a way to take their work online and make it explode. As one of the very successful companies using social media, SouthWest truly portrays how you can take what you do best, and do it better with the help of social media. In this article, SouthWest VP gives all the social media fledglings out there 10 lessons to get on top and stay there.

Quickly catching on, other airlines have also more recently started to embrace social media and the power of the ‘App’. In this more recent article, Ms Porter Gale of Virgin Atlantic further emphasizes the importance of twitter and facebook in connecting with your consumers and creating a more prominent online presence for yourself.

You know you have a competitive advantage. Now tell the world about it.