CHANGE. With big brands and large corporations change is a really big word. But speaking with Brad Burnham, a partner at Union Squares Ventures, we understand that regardless of how difficult this change can be, it is important to make them. With this interview, Burnham emphasizes the need for larger brands to change and adapt their ways to include a more interactive and personal approach to dealing with consumers.

It is no more an industry where “You produce a product, market a product, consumers buy that product, You’re done.”

It isn’t enough to simply address a need anymore. Connecting with your consumer base and creating a relationship is what a successful business has become all about; thus sparking the need for immediate changes in the way older brands deal with consumers. It is here that we cannot stress enough that social networking has become an entity that lies in the heart of these changes.

These changes are exactly what we at Freedom encourage and embody. Creating a solid relationship with our consumers and their brands is one of the main ideas that Freedom represents. Ideas are turned into brands. Consumers are turned into fans. Love affairs begin.

So change? Let us begin.