The development boom in the real estate industry has left a wake of unfinished and struggling properties and hotels that are fighting to return to stable ADRs and occupancies. The ones that have weathered the storm have proven to be strong brands with distinctive identities. They have a loyal fan base and exceed their guests’ anticipated experiences.

For new hotels or properties looking to re-envision themselves and increase profits, it is crucial to establish a unique DNA and set of offerings. What is amazing is how many untapped niches remain in the hospitality industry. . . So as Thomas embarks for some property viewings and days of ideas, we wish him safe travels. Stay tuned as we start unveiling the concepts and brands we are working on.