An Undead approach.

The night of Horrors has come and gone. and while the city was engulfed in an overdose of sugar, masks and all things betelgeuse, we here at Freedom Development were scouring this city for something that stood out among the gore and galore.

and that something we did find. While most stores merely resort to pulling out the fake spider webs and lining the glass windows with pumpkins and scarecrows, Sears took their Halloween spirit to an entirely different level. Understanding the power of the digital media, Sears modified it’s website to include the dead in its designing. By creating a whole new look for their site with zombie models, a more appropriate slogan and even an online shopping tool that allows the dead to choose their own undead styles, we can confidently say that Sears has attracted all the attention it hoped to attract, from both the dead and the living, including ours.

So with one last Happy Halloween we return to the world of sanity and work, thus leaving you with a small but powerful tip; if you want to get noticed, take it to the next level.

What’s in a name?

Our friends over at The Cool Hunter featured “Finger in the nose” a French children’s clothing brand for mini fashionistas. We are loving the rock and roll vibe, the quality, and the perfect attitude of the kids modeling the line, but we are particularly drawn towards the daring name.

This is one brand that has done a phenomenal job in positioning, and while “Finger in the nose” is already a household phrase, we would bet that it will soon be a household high-end children’s clothing brand.

Well done.

Kudos to Vevo & Andy Grammar – Interactive video

http://vevo.com/videoevolved/andy-grammer/keep-your-head/

Watch the above link. We are loving the way Vevo has reinvented the process of watching videos. This is a monumental move into changing the viewer experience and the technology is seamless. This will definitely help put Andy Grammar on the map as well.

 

Enjoy and kudos to all involved.

Sleep in Peace

Jan 12, 2010 was a day we ALL remember.  Approximately, 200,000 lives were lost, an estimated 2 million are homeless, and 10 months after the earthquake, a country is still completely devastated. Millions of dollars have been raised to help aid the people of Haiti, but the earthquake’s devastation has continually caused despair.

The earthquake robbed the Haitians of their families, their belongings and any semblance of life. Months have passed, but the Haitians‘ lives are still in disrepair. The tent communities they call home have become breeding grounds for rape. Sex-for-food and sex-for-shelter are becoming a common daily practice. These tent communities were set up as an immediate band-aid to the earthquake’s devastation, but now have only further aggravated Haiti’s problems—increasing social destabilization, poverty, and violence. We find it incomprehensible that mothers are watching their daughters as they are raped, that children as young as two have “gonorrhea in the mouth”, and that every day is lived in fear.

SLEEP IN PEACE is a campaign and alliance, we are building to rehabilitate Haiti’s communities:

Sleep In Peace Foundation: Haiti

WWW.SLEEPINPEACENOW.ORG

OUR GOAL is to shed further light on this immense fear and violence that has permeated the tent communities of Haiti, and to ensure that Haiti is not forgotten. It is a ‘call to arms’ to provide secure & safe housing, shelters, and safe havens.

SLEEP IN PEACE has been now endorsed by 8 Haitian mayors and the World Conference of Mayors!

SO LETS BUILD SOME HOUSES!

FREEDOM KNOWS HOW TO HUSTLE!

Our team is currently all over the place…the NYC team worked around the clock over the weekend to finish a presentation for a client in London. We were in such a time crunch…the package went from the computer to a car to Heathrow! Now our team in London is hustling to make it happen! Thanks to everyone involved…have fun…get rest…keep moving!!!!

G Worldwide in Hotels Mag

Hello People!

Hope you had a great Summer…here at Freedom we have a whole new look for the Fall!!! We are soon to be announcing all of our exciting projects that will be launched throughout this coming Fall 2010! We will keep you up to speed here on all the details, but also on the fun we like to have with our clients and friends around the world! Cheers to a great Fall for everyone!!!

Team Freedom